Available courses

• SU2012 - DIY Music Marketing: Creating a Plan Of Attack and Building a Buzz On A Limited Budget

  Do you to want to be heard, be seen, and be signed? Do you want to give your career leverage by building a strong brand identity and media buzz? Do you want to successfully release and promote records on a limited budget? This class teaches the principles of music marketing and will guide you to set realistic goals and plan strategically to achieve them. Learn to brand your solo project or band, analyze product, price, and placement, understand how to utilize the Internet, strategize your gigs, publicize events, break down licensing, and more. The instructor will guide you through a step-by-step process to research and develop your own marketing plan of attack — complete with budget and timeline — to help you attract fans and potential financial investors. Get to that next level of your career and be seen, heard, and signed. Instructor Bobby Borg; Berklee Grad, UCLA Instructor and 1999 distinguished instructor of the year, former Major Label recording artist, and Owner of Bobby Borg Consulting.

• SU2012 - Music Publishing: Making Money With Your Music

  Do you want to make money from your music, protect your valuable art, and know your publishing rights? This essential course teaches you the basics of music publishing including the major sources of income (mechanical royalties, performance royalties, synchronization fees, and print percentages); important entities like the Copyright Office, the Harry Fox Agency and performing rights organizations (ASCAP, BMI, and SESAC); how to start your own publishing company, as well as pitch your songs to music publishers and music supervisors for film, television, and video games. The instructor will guide you through weekly modules that integrate helpful reading assignments, individual projects, case studies, conference calls, and video interviews with industry guests. Instructor Bobby Borg; Berklee Grad, UCLA Instructor and 1999 distinguished instructor of the year, former Major Label recording artist, and Owner of Bobby Borg Consulting.

• Music Publishing: Making Money With Your Music

  Do you want to make money from your music, protect your valuable art, and know your publishing rights? This essential course teaches you the basics of music publishing including the major sources of income (mechanical royalties, performance royalties, synchronization fees, and print percentages); important entities like the Copyright Office, the Harry Fox Agency and performing rights organizations (ASCAP, BMI, and SESAC); how to start your own publishing company, as well as pitch your songs to music publishers and music supervisors for film, television, and video games. The instructor will guide you through weekly modules that integrate helpful reading assignments, individual projects, case studies, conference calls, and video interviews with industry guests. Instructor Bobby Borg; Berklee Grad, UCLA Instructor and 1999 distinguished instructor of the year, former Major Label recording artist, and Owner of Bobby Borg Consulting.

  

• DIY Music Marketing: Creating a Plan Of Attack and Building a Buzz On A Limited Budget

  Do you to want to be heard, be seen, and be signed? Do you want to give your career leverage by building a strong brand identity and media buzz? Do you want to successfully release and promote records on a limited budget? This class teaches the principles of music marketing and will guide you to set realistic goals and plan strategically to achieve them. Learn to brand your solo project or band, analyze product, price, and placement, understand how to utilize the Internet, strategize your gigs, publicize events, break down licensing, and more. The instructor will guide you through a step-by-step process to research and develop your own marketing plan of attack — complete with budget and timeline — to help you attract fans and potential financial investors. Get to that next level of your career and be seen, heard, and signed. Instructor Bobby Borg; Berklee Grad, UCLA Instructor and 1999 distinguished instructor of the year, former Major Label recording artist, and Owner of Bobby Borg Consulting.

  

• Music Business: Learning the Fundementals and Growing Your Business

  Play music, don’t let the music industry play you! Whether you’re a new artist just learning to build your business or an established industry veteran who wants a refresher course, this class has something for everyone. The course offers a basic look at the music business with insight into the following four major subjects: 1) Helpful tips to establish your career in music (networking, D.I.Y. strategies, and A&R); 2) Understanding of business relationships (band memberships, solo artists, self-employed and contracted employees); 3) Development of a professional team (managers, attorneys, producers, business managers, and talent agents); and 4) Understanding of sources of income (music publishing, record royalties/advances, music publishing, and merchandising). The instructor will introduce students to the basics of each subject with the use of reading assignments, discussion topics, video interviews with industry guests, conference calls, and more. This is a great course for anyone who wants to get a clear and quick survey of the music industry. Instructor Bobby Borg; Berklee Grad, UCLA Instructor and 1999 distinguished instructor of the year, former Major Label recording artist, and Owner of Bobby Borg Consulting.